When I was in 7th or 8th grade, I remember shopping at the Gap and being utterly disturbed and devastated when I went from a size 2 to a size 4. I would try to squeeze my ass in the size 2 pair of jeans … only because they were a size 2, and because I was under the assumption that moving up to a size 4 meant that I was gaining weight and getting fat. Alright, I have taken cover, you may throw whatever you want at me, just don’t aim at my face.
This awful and embarrassing memory popped in to my head when I saw the latest commercial out of Special K last night. Now I love me some Special K (and no Special K is not paying me to write any of this) … especially those breakfast bars, the chocolate and pretzel ones … to die for. The problem is I could eat like four of them in one sitting, which defeats the whole purpose of being “healthy”. I gobble it up like a beast and crave 10 more. But that is neither here nor there.
I did kind of fall in love with their “Size Sassy” campaign, for numerous reasons. In our world, obviously, there is such a push to be fit, skinny, in a size 2. Size 2 is king … and also … completely unobtainable for normal women. And you know what, there is nothing wrong with that.
A little secret about me: I never weigh myself. I’m not saying everyone should do this, but this is just what works for me. I’ll only get weighed if my doctor literally drags me to that old-fashioned machine and makes me. And it isn’t because I’m pushing that number under the rug, or turning a blind eye … it is because I feel like I am healthier when I don’t know. Listen, you know when you gain weight, or feel bloated, or even unhealthy. Your body tells you those things. You know when your pants are a little too snug and when you need to do something about it. The hard part is actually getting off your ass and making a change.
And I just want to give Special K a slow clap for changing their messaging a bit and focusing on women getting to what they believe is a comfortable weight and to one that makes them feel good enough to fit in to their “sassy pants”. For some women that may be a size 14, others it may be a size 6 … who knows. Doesn’t really matter. We don’t live in a world of 2, 4, and 6 and for the rest of the people, they can just try Sears (if you get that reference we are officially best friends). We are all different and that is what kind of rules about being a chick (Jesus, let me break out in song).
At the end of the day it is about the fit and look of a pair of jeans, not shaming yourself for not resembling Kate Moss … am I right? A guy isn’t going to deny you and say, “woof … that girl is rockin’ a pair of size 10 Citizens of Humanity … bu bye :::z snap::: (because that is how I imagine men hit on women in their minds …clearly). No, they are going to be too busy checking out your curves to even give a shit. I’m not a violent person, what-so-ever, but if a guy EVER commented on the size of my jeans I would drop kick a bitch.
So thank you, Special K, I really hope you’ve started the movement to help women stop torturing themselves by trying desperately to lose those annoying 10 pounds, as well as fixating on their weight, and instead help them get healthy and slip into their sassy pants, whatever they may be, over a reasonable amount of time.
If you haven’t seen this kick-ass commercial, check it out here: http://www.youtube.com/watch?v=WWEQuc1Wtb4
Disclaimer: I swear Special K did not pay me to write any of this. I just love a good advertising campaign that supports women instead of putting awful thoughts in their heads about the need to look a certain way that is totally unobtainable. Word.