Style Stud: Adrienne Volpetti, Owner of Baked Tanning

unnamed-5I’m pretty much the palest person in Philly … maybe the world. I’m like the close cousin of Casper the Friendly friken Ghost.

A few years back I wrote about my paleness, embracing it and making fun of it (per usual … do I ever take myself seriously)? And that is when my spray tan fairy God Mother walked into my life, Adrienne Volpetti of Baked Tanning in Queen Village.

I had only been spray tanned once before and I ended up looking like an Oompa Loompa for my best friend’s wedding … so I was hesitant to take her up on her tanning offer.

But she showed me the ways of Baked Tanning – which will be celebrating its FIFTH anniversary in June 2016. You not only feel completely pampered (she hooks it up with champagne and her space is so soothing and peaceful), but like a bronze goddess. Even me … the see-through lady.

So without further adieu, pour yourself a cocktail and get to know THE spray tan queen of Philly, Adrienne Volpetti.

Favorite item in your closet right now? Burberry Cape – who doesn’t want to be wrapped in essentially a blanket this time of year?

A perfect afternoon in Philly consists of BRUNCH! Walking around the city, shopping the Italian Market, and cooking the rest of the day, while having a glass of wine.

How did Baked come to be? I worked in UV tanning salons in College, so I was trained. I had been talking to my friends about [opening a business] for such a long time that it finally came to a head. I was 24, single, no kids, and figured if it failed I was only hurting me, no one else, SO I gave it a shot. My first year I was mobile, and then in June 2010 opened the Baked in Queen Village.

How did you learn how to spray tan and did you ever make someone orange when you were learning? Of course! Different companies will send complimentary products for you to try and some of them are awful. But my friends were really good sports and didn’t hold it against me.


What are three pieces of wisdom before getting a spray tan? 

  1. Exfoliate! Proper exfoliation will help the tan apply evenly, fade perfectly, and last longer.
  2. Have realistic expectations. To avoid looking fake, have a conversation with the person tanning you. Tell them what you’re looking for and ask their opinion. They should be experts on their product and should suggest the best tan/shade option for you.
  3. Moisturize! Hydrating and moisturizing the skin will help you extend the life of your tan.

What was the strangest spray tanning request you have ever received? Nope. Saving that for the book.

Do you ever get super uncomfortable when people get butt naked in front of you for tans? Not anymore. It’s quick and whomever is bronzing your bod should be more concerned with making sure your tan in applied perfectly.

Does Baked Tanning just offer tanning or are there other services? We offer teeth whitening (think heavy duty stain remover – two months of White Strips in 15 minutes), and a Diamond Dusting treatment. They are crushed diamonds we apply to the skin for some sparkle for a big event (I’m obsessed with them #sparkle).


In regards to spray tanning, are there trends? If so what is the trend right now? You will see a lot of different tan styles and techniques pop up around fashion week and with red carpets. Last year at London Fashion Week, a freckle tan trend was used. Recently, red carpet tans have been very natural (finally) adding just enough warmth to the client so they look sun-kissed.

There are so many spray tanning salons in the city. How do you differentiate yourself? Well I try and keep up with the latest products and education programs so we are constantly perfecting our technique. We understand that everyone’s skin is different, so we offer a number of different shades of tan so we customize the perfect tan for you. Customer service is HUGE to me. I want everyone relaxed, happy, and loving their tan.

Are spray tan abs a thing? And if so where could someone get them (totally asking for a friend … :::shifty eyes:::)? HA! Kind of? If you naturally have muscle definition then we can further extenuate that. We mostly stick to contouring, similar to makeup, which is a large part of getting that killer spray tan.


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