I can’t tell you how awesome it is to see real women in ads and on the fashion week runways. It’s about damn time. 

Target and Christian Sirano are some great examples of brands that have embraced the fact that most women have curves and cellulite, and their belly giggles, and that being a size 0 really isn’t a “norm.” Um hi, check me off for all of that (I love carbs). 

But now I feel like there is a battle going on with the word “curves.” Curves is synonymous with plus size. ASOS’s plus size line is called “Curves.” One of my favorite movie’s of ALL-TIME is, “Real Women Have Curves,” with America Ferrera (if you haven’t seen it, what is wrong with you? Seriously. Watch it, like right now … GO). 

I have zero idea why or when the word “curves” became synonymous with plus size (and we all know how I feel about the phrase “plus size” … and if you can’t recall I fucking hate it). 

I get it, saying you’re “curvy” is a lot nicer than saying you’re fat or overweight. But why? Why are we downplaying our curves? Curves rule. Can you picture a life without curves. YAWN. God gave us taas and an ass for a reason, kids. Jesus, have you watched “Real Women Have Curves” yet? Get on it!

And I get why people were infuriated over the Zara ad that had two stick figures telling the world to “embrace their curves.” I totally get why everyone is pissed. BUT … BUT … (hear me out, angry mob) they are women. Who cares if they are skelator status, they have teeny tiny little booties, and hey, that makes for some curves. Yes, I’m going literal with the word here, people, deal.

Look, I want to see all different kinds of women in ads (Zara, get on it). I really do. It’s important for all of us to know that no matter your size, or your percentage of belly fat and cellulite, you’re beautiful. And hey, most belly’s giggle (it’s true, I’m sure even Gigi Hadid’s dumbass stomach giggles). 

Some of the most beautiful art work back in the day was of curvy women. They were considered the “Kim Kardashian-standard” of beauty. Look at this gal by Willem de Kooning below. A woman like this could have been in Playboy back in the day. So next time you think you’re fat, or could loose a few LBs, think of this art. And love yourself a little. Every inch of all of your curves. Give them a little squeeze and remember you’re beautiful.

I think we all need to start embracing our curviness. And stop immediately thinking curves equals being overweight. If you’re overweight, say you’re overweight. Hey … I’m pretty sure I am (did I mention I love carbs … ain’t no shame in my game). And I’m trying to get healthy, that’s all that matters. But even when I was a size 6, I still had curves … because the lord blessed me (or cursed me, either or) with rather large and in charge taas, or “secret bombs” as my friends like to call them (getting REAL personal over here).

One of the best parts of being a woman, no matter if you are a size zero or a size 24, is that we have curves. Own it and embrace it.