Are Fast Fashion Gowns The New Big Game Ad?
When I saw someone post on Twitter that the gorgeous dress Ciara rocked to the Met Gala was made by H&M, my first thought was, “that’s a stupid typo. Man, they must feel like an idiot.”
Don’t get me wrong, I love me some H&M. I still get a kick out of people complimenting me on my statement necklaces and then rocking their world by telling them it was from H&M and only cost $30. Yeah. $30.
But when I think of H&M, I think Cochella, acid washed short shorts, basics in every shape and form, Micky Mouse crop tops, and where fringe goes to die. Not Met Gala glam. Not even close. I don’t even think I could find a dress to wear to a wedding that wouldn’t expose all of my jiggly bits there, to be quite honest.
H&M ended up outfitting Ciara, Hailee Steinfeld (she’s a person, right?), Jennifer Hudson, and others for the Met Gala, AND styled SJP last year! I mean where have I been?!
It makes you wonder why a super star with endless amounts of connections and resources would choose to wear H&M to the Met Gala, especially when they most likely have Gucci, Chanel, Zac Posen, and every other haute couture designer at their fingertips. Why rock a brand that styles every average shmoo with stylish looks for under $50?
The Met Gala is known as the “Super Bowl of fashion.” So why don’t more “fast fashion” retailers style celebs? It’s a walking advertisement. It’s that million dollar 30 second ad during the Super Bowl (I feel like I can’t say Super Bowl, but I’m doing it. Super Bowl, Super Bowl, Super Bowl), except walking down a red carpet for much less money, and even more exposure. Kind of genius, when you think about it.
Annoying As Balls E! News reporter: Kate! Kate! Who are you wearing?!?!
Me: Well, I’m wearing Zara for Zara off Zara tonight :::flips hair … falls flat on face walking up the stairs mid-hair flip:::
And also, umm H&M, I want that dress. I want all of those dresses. I get it, I doubt the dress is being made the same way the Micky Mouse crop top is, but that doesn’t deter me from wanting it. Ciara’s dress made me literally drool. It’s gorgeous. GIMME!
Unfortunately black tie, or bridesmaids dresses, or even wedding gowns has this stigma of only being purchased in stuffy bridal boutiques, or expensive department stores. But to have the luxury of looking as put together and chic as Ciara did in H&M for a quarter of the price? Umm … sign me the fuck up. “Oh shit, I just randomly got invited to this Black Tie event, what do I do?! Ahhh life!” You could just bop on over to H&M and call it a day.
Look we women want ease and we want to look fantastic doing it. We want to look like we spent 8 hours getting ready for an event but in reality barely spent an hour because God dammit we only have a fucking hour. So if fast fashion retailers want to start making Met Gala-level gowns, I wouldn’t turn my nose up to shit like that. Nor should you.